The Yahoo Gemini site was a fully customized Tumblr providing the latest news, updates and tutuorials for their robust ad platform. In addition to building the Tumblr web app, illustrations and animated product videos were created for updates.
The B2B Fantasy Football program was developed as an entertainment platform for Yahoo to keep in touch with thier customers. The custom fantasy football site provided detailed stats for 8 leagues each with 10 teams. Departing from normal fantasy football rules, non-traditional types of scoring was introduced such as "Best RB Tandem", "Worst Player Benching" and many more. Leagues received visual updates on standings and scores in the form of images, animated gifs and "trash-talk" copy to encourage friendly banter between teams. For 14 weeks, each weekly update covered 70+ creative content buckets, all produced within a 48-hour period.
The Yahoo Ad Gallery is a custom built Tumblr site featuring client case studies and various ad product demos. Animated infographics and product videos were produced as part of their regular updates.